This artifact was designed to be a component of my visual portfolio for the capstone project. I produced this artifact in July 2020, as a culmination piece of my brand and value proposition statement. The design reads a little like a flyer to showcase the mission and talent of a specific individual within the organization. I chose this design because I wanted to highlight my own experience while showcasing the values of the organization. It’s not a selling sheet as much as it is an informational PDF to capture the essence of Studio West’s brand, values, mission and team expertise. The Studio West brand is meant to be modern, fun and clear. I chose colors that visually represent our brand personality. This artifact showcases my ability to deliver an elegant message appropriate to the audience (L6).View Artifact